Border Tourism, National Security, and “the Other”: Trump’s Gilded Age in Historical Perspective

This post is adapted from a conference presentation the author gave at the XII Jornadas Internacionales: Historia, Patrimonia y Frontera delivered at the Universidad Autónoma de Baja California in Tijuana on May 5th, 2017. It is drawn, in part, from his work on road building and motor mobility in Mexico, which has been published in Mexican Studies and the Journal of Transport History. -ed

From the lobby of his gold-plated tower, when Donald Trump announced his intention to run for president, he called Mexicans “rapists” and “criminals.” On the campaign trail, he repeatedly spoke about Mexico as a dangerous place to justify the construction of a physical barrier on the US southern border. In one debate, he referred to undocumented immigrants as “bad hombres” who would be deported once he was elected. This rhetoric is hurtful and gross, but it is not new.

It is part of a historical process with deep roots in racism and prejudice that has marked social, cultural, political, and economic relations between Mexico and the United States. This post looks briefly at this history during the twentieth century, focusing on the way that tourism, security and mobility in the U.S.-Mexico borderlands have shaped the question of “otherness” and continue to shade cultural perceptions in both countries.

To begin, it is important to recognize the place of automobility and road building, not only as markers of economic power, but also technological “progress,” and implicitly whiteness, in urban places. In the 1920s and 1930s, as William D. Estrada writes, Los Angeles was transformed spatially by white elites who saw the new City Hall as representative of the city’s future. The old city plaza, which had been renamed Olvera Street, was relegated to secondary status and exoticized as part of LA’s Spanish and Mexican past. Going forward, that generation of urban planners remade Los Angeles as a place that would become dominated by the automobile as new highways in the 1940s stretched across the land. Gripped by racial and class tensions, the decision to build highways oftentimes lead to the destruction of many working-class and poor communities as well as communities of color in LA, Chicago, New York City, Houston, El Paso, and elsewhere.

In the 1930s, as the Great Depression ravaged the United States, public opinion turned on immigrants and ethnic minorities present in the borderlands. As Francisco E. Balderrama and Raymon Rodríguez have carefully documented, the United States deported large numbers of Mexican immigrants, arguing that they were a burden on the country’s economy. In the process, U.S. citizens of Mexican descent were illegally deported due to racist attitudes. It is a history with striking discursive parallels to the issue of deportations after the 2008 economic crash, where the argument was made that immigrants “take jobs” from citizens. Likewise, the deportation state that has grown up under Bush, Obama, and Trump forced children—U.S. citizens—to leave the country following the removal of one or both of their undocumented parents.

Yet, there has long been two sides to the U.S. cultural narrative about Mexico. Whereas a strong social discourse that views the country as dangerous, and has attached notions of criminality and disease to its people, there is also a history of exoticism. Mexico has long served as a space where U.S. citizens, especially white men, could escape the local cultural restrictions back home. During Prohibition, Tijuana, Ciudad Juárez, and other border cities enjoyed a robust vice trade fueled by Americans. Tourism to Mexico is marked by this duality of danger and desire, which is essential to how “otherness” has been constructed in U.S. popular narratives.

The view of Mexico as dangerous “other” influenced the local tourism industry, too. For instance, in Nuevo León, during the 1930s and 1940s, as new border highways linked the capital of Monterrey to cities and towns in Texas, the regional chambers of commerce were concerned about crafting a positive image to U.S. visitors. One of the ways they did so was in transit policy on rural highways and city streets. Business leaders complained about the dangers posed by cattle along highways. The militarized Federal Road Police had a small, but well publicized footprint along the fledgling Pan-American Highway. Municipal officials worked to make Monterrey safe for drivers. Not only did it benefit well-to-do foreign visitors exploring the area in motorist clubs, but it also fit with the predominant narrative of the time about automobility. For a city to embrace modernity and “progress” it had to transform into a place that facilitated motor travel. In Monterrey, the government regulated pedestrian and bicycle traffic, prioritized the right-of-way for automobiles, and for a time, outlawed the animal-drawn carts in downtown.

Mexicans writing about the country for U.S. audiences were cognizant of this dichotomy in perception. Anita Brenner, originally from Aguascalientes, wrote for the New York Times about the industrial and economic changes occurring in her native country. She described how Monterrey’s factories dwarfed its churches, strolling had been abandoned in favor of punctuality at work (thanks to American influence), and where “smoothly tailored, quick-eyed men driving new cars” was a common sight. Implicit to this narrative was the tension between an exotic past and a technological present; where the past was embodied by the customs and routines of local, everyday life and the present represented economic change, commoditization, and Americanization.

World War II and its aftermath opened a new chapter in this history with the Bracero program. A 1942 bilateral agreement that brought millions of Mexican workers to labor in U.S. agriculture, it was later criticized by American unions as a threat to U.S. citizens. The agreement also found enemies among religious organizations, including the Catholic Church, due to the awful living conditions that many workers encountered on farms in California and other states. In response to diverse criticism, the U.S. government ended the agreement in 1964, during a time of significant social and cultural change occurring in the United States. The following year, President Lyndon B. Johnson signed the Hart-Celler Act into law, which replaced many of the racist policies of the 1924 National Origins Act, allowing for greater immigration from Asia. At the same time, however, it placed a limit on the number of work visas granted to people living in Latin America. In subsequent years, this policy led to the arrival of millions of undocumented immigrants, many of them from Mexico.

During the 1980s and 1990s, immigrant social networks, state and private infrastructure, and labor market demand facilitated undocumented mobility even as Ronald Reagan, George H.W. Bush, and Bill Clinton militarized the border. One illustrative case was the need for thousands of workers in Atlanta to prepare for the 1996 Olympics. Established communities of Mexican immigrants in northern Georgia had enjoyed regular bus service to the border for years, and had also built an extensive network of social support among families and churches in the area. People arrived in the state looking for work and taking jobs in sectors that desperately needed laborers in the early 1990s as the city faced steep construction deadlines ahead of the international games. Although hundreds of miles from the borderlands, social ties and economic demand transformed Atlanta into a different kind of “border” city as people arrived from Mexico and other Latin American countries, diversifying the local black-white cultural binary.

It is this dynamic growth in immigrant communities—documented and undocumented—that became an obsession for some in the United States in the wake of the 9/11 terrorist attacks, and later the 2008 economic collapse. They argued that mobility needed to be restricted; walls needed to be built. Technologies developed for the Afghanistan and Iraq Wars were increasingly applied to policing efforts along the U.S.-Mexico border, and enforcing the U.S.-backed war on drugs in Mexico under President Felipe Calderon.

Amid all of these factors emerged a New York real estate developer with a big ego and willingness to show it on social media. Trump tapped into this long history of fear of “the other” in the United States and turned it on minorities and foreigners, singling out Mexico for especially harsh criticism. He used coded, as well as explicit, language to make his case, drawing on deep-seeded cultural prejudices to do so.

Yet, after his election win, as Trump prepared to enter the White House buoyed by nationalist “America First” rhetoric, millions of Americans still made plans to visit Mexico for spring break or head out on cruises to Cancún, Cozumel and other popular resort destinations. Even as Mexico was demonized in the political discourse as a place of criminals, danger, and disease, it remained an “exotic” locale where American citizens could escape to feed their cravings. Desire and danger; tourism and security; they are binaries with a deep and painful history for Mexico and the United States. It goes back more than 150 years, to the wound of 1848, and goes forward into the racist policies of the early twentieth century, continues into the misguided laws of the postwar era, and continues to shape the relationship between these countries in Trump’s gilded age.

Further reading

Balderrama, Francisco E. and Raymond Rodríguez. Decade of Betrayal: Mexican Repatriation in the 1930s. Albuquerque: University of New Mexico Press, 1995.

Berger, Dina and Andrew Grant Wood, eds. Holiday in Mexico: Critical Reflections on Tourism and Tourist Encounters. Durham: Duke University Press, 2010.

Caro, Robert. The Power Broker: Robert Moses and the Fall of New York. New York: Knopf, 1974.

Delgado Wise, Raúl and Margarita Favela. Nuevas tendencias y desafios de la migración internacional México-Estados Unidos. Zacatecas: Universidad Autónoma de Zacatecas, 2004.

Estrada, William D. The Los Angeles Plaza: Sacred and Contested Space. Austin: University of Texas Press, 2008.

Featherstone, Mike, Nigel Thrift, and John Urry. Automobilities. London: Sage Publications, 2005.

Freeman, J. Brian. “Driving Pan-Americanism: The Imagination of a Gulf of Mexico Highway,” Journal of Latino-Latin American Studies 3, no. 4 (September 2009): 56-68.

———-. “‘La carrera de la muerte’: Death, Driving, and Rituals of Modernization in 1950s Mexico.” Studies in Latin American Popular Culture Vol. 29 (2011): 2-23.

Gómez, José A. Gobierno y casinos: El origen de la riqueza de Abelardo L. Rodríguez. Mexicali: Universidad Autónoma de Baja California, 2002.

Haber, Stephen. Industry and Underdevelopment: The Industrialization of Mexico, 1890-1940. Stanford: Stanford University Press, 1989.

Hogenboom, Barbara. Mexico and the NAFTA Environment Debate: The Transnational Politics of Economic Integration. Utrecht, The Netherlands: International Books, 1998.

Kochut, Beata and Jeffrey M. Humphreys, eds. Going North: Mexican Immigrants in Georgia, Alabama, Mississippi, and Tennessee. Atlanta: Selig Center, 2006.

Lorey, David. The U.S.-Mexican Border. Wilmigton, Del: SR Books, 1999.

Mom, Gijs. Atlantic Automobilism: The Emergence and Persistence of the Car, 1895-1940. New York: Berghahn, 2015.

Murphy, Arthur D., Colleen Blanchard, and Jennifer A. Hall, eds. Latino Workers in the Contemporary South. Athens: University of Georgia Press, 2001.

Norton, Peter D. Fighting Traffic: The Dawn of the Motor Age in the American City. Boston: MIT Press, 2011.

Stern, Alexandra M. “Buildings, Boundaries, and Blood: Medicalization and Nation-Building on the U.S.-Mexico Border, 1910-1930.” The Hispanic American Historical Review. Vol. 79, No. 1 (Feb. 1999): 41-81.

Vézina, Catherine. “Labor strategies and agribusiness counterstrike during the Bracero Era: the peculiar case of the National Farm Labor Union, 1946–1952.” Labor History Vol 57, No. 2 (2016): 235-257.

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